OUR PHILOSOPHY

#makingutopia

Over the years, Grupo Idea has evolved in line with an essential change in the business model. We started as a design agency, when the product was the most important thing. And now, when the most important thing is strategy, our natural progression has been to become a strategic firm. We create strategies based on innovation, the place where profitability and valuable user experiences are seamlessly assembled from the product.


For years, we have been creating a philosophy that goes beyond that, which alludes to the union of the emotional with the human. Through which we manage to make this association tangible. For us, it is able to speak of people’s dreams and desires, but at the same time, it defines how tangible our ultimate goal is, to make those dreams and desires come true. 


We present to you: #makingutopia.


Apparently opposite terms, which intermingle and it is in this common space, where we identify ourselves. It has been many years of work and dreams fulfilled, we love what we do, because we believe that there is nothing freer than the impossible, and nothing more exciting than making it possible.


That is our job which couldn’t be possible without our team.

team1-1-scaled

Bernardo Díaz

Co-founder
juanesteban-scaled

Juan Esteban Sanchez

Co-founder
Ezequiel-de-san-pedro-scaled

Ezequiel de San Pedro

Industrial Design Engineer
team1-1-scaled

Bernardo Díaz

Co-founder
juanesteban-scaled

Juan Esteban Sanchez

Co-founder
alicia-Alcazar-scaled

Alicia Alcazar

Industrial Design Engineer
Ezequiel-de-san-pedro-scaled

Ezequiel de San Pedro

Industrial Design Engineer
alicia-Alcazar-scaled

Alicia Alcazar

Industrial Design Engineer
Pepe-garcia-scaled

Pepe García

Mechanical Engineer
Damian-ortiz-scaled

Damian Ortiz

Industrial Engineer
Pepe-garcia-scaled

Pepe García

Mechanical Engineer
Damian-ortiz-scaled

Damian Ortiz

Industrial Engineer

   Worldstar 2011
   Awards Winner

   Liderpack 2010
   Awards Winner

     Magalia 2010
  Innovation Award

      D&Ad 2009
   Awards Winner

   Best Business
      Entrepeur

      Nomination
         Product 
     Design Award