One of the projects that represents this essence in its entirety is the ECU ELEVATING BED. But why? what has the project consisted of? Well, to understand the project, we must place ourselves in the hotel industry, where the first thing is the efficiency of the staff to ensure an unbeatable stay for its customers.
Grupo Idea approached the project as follows: redesign a canapé that facilitates the tasks involved (making the bed, transport, assembly, maintenance…), using the resources available from Ecus. All this, with the ultimate goal of positioning Ecus as the first choice of purchase by the hotel sector.
In this way, an exhaustive study was made of all the actors involved in the product, identifying the importance of facilitating and improving its use, since making the bed is the task that consumes most time and health of hotel staff (85% of the time they spend making the bed, they maintain unfavorable postures).
From here and taking into account the expectations and resources of our client (ECUS), we apply our method: IDEAL LOGIC to achieve a result with impact (always positive). Thus, we managed to design, develop and industrialize a canapé with a lower number of pieces than the original, lighter that offers a more efficient transport, an easy installation and achieves a better usability and interaction, reducing maintenance and production costs. In short, an optimized canapé that meets the needs of Ecus and the market.