Ideal Logic, our methodology for product design

At Idea Group we have been designing and developing products and strategy for 15 years, having created our own way of working: IDEAL LOGIC.

We are excited to share with you this concept, so much ours and so lovingly designed, since it is the one that has allowed us to build products and experiences together with our customers, positioning us as a reliable and close supplier.
What does IDEAL LOGIC consist of? The design process is a perfect equation where an infinite number of factors are involved, at Grupo Idea we take into account the importance of all of them and that is why we approach projects in the following way (always depending on the specifications): 1. In the initial phases of the project, we apply Design Thinking. Desing Thinking is a method for practical problem solving. Originally coined by David Kelley and Tim Brown of IDEO, Desing Thinking has become a popular approach to product creation. It is a human-centered approach to innovation that relies on the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success. This methodology focuses on end-to-end product development, not just the «design phase» part. 2. In the intermediate phases and at project closure, we apply Lean Product Development. The Lean methodology aims to quickly validate an idea (whether it is a business idea, a product, a service…). It is not necessary to invest a lot of money in a product and wait two years to find out if the market accepts it. Lean Product Development aims at eliminating waste, efficient production to quickly validate business ideas and the incorporation of continuous improvement. It simply identifies the big picture associated with each phase of progress and uses the continuous feedback loop to better engage end users. By starting with Lean, we can respond faster as the market changes. Lean encourages short, fast release cycles to create a minimum viable product (MVP) of whatever we are working on: product features, a completely new product, a new business model or strategy. This is where additive manufacturing comes in, which is a type of manufacturing where we use the exact material for each part, without generating waste. This gives us a great advantage during the design stage, allowing us to check the viability of the design through prototypes. Prototypes minimize time and allow us to achieve objectives with minimal use of resources. By creating something small but fast, we can test new functions, products and markets with minimal cost and risk. 3. All of the above is framed by an ecosystem of suppliers, which we make available to the client throughout the design process. In addition, the intermediate and closing phases are conditioned by our know-how in the industrialization part. Something that characterizes Grupo Idea and that has obviously been achieved thanks to 15 years of experience in the sector, is the know-how on industrialization, because we are able to execute the product, to carry out turnkey projects without any inconvenience and this is one of the main reasons why customers decide to trust us. We put all this knowledge into action from the intermediate and closing phases. You are probably asking yourself: -Why in those phases? All your doubts will soon be dispelled, dear reader. By using our industrialization know-how in what can be considered the early stages of product development, we are able to challenge risk aversion and achieve technically and economically viable products. In this way, we save efforts and economic resources both internally and for the customer. At Grupo Idea, we design with a focus on technical feasibility and market launch.
One of the projects that represents this essence in its entirety is the ECU ELEVATING BED. But why? what has the project consisted of? Well, to understand the project, we must place ourselves in the hotel industry, where the first thing is the efficiency of the staff to ensure an unbeatable stay for its customers. Grupo Idea approached the project as follows: redesign a canapé that facilitates the tasks involved (making the bed, transport, assembly, maintenance…), using the resources available from Ecus. All this, with the ultimate goal of positioning Ecus as the first choice of purchase by the hotel sector. In this way, an exhaustive study was made of all the actors involved in the product, identifying the importance of facilitating and improving its use, since making the bed is the task that consumes most time and health of hotel staff (85% of the time they spend making the bed, they maintain unfavorable postures). From here and taking into account the expectations and resources of our client (ECUS), we apply our method: IDEAL LOGIC to achieve a result with impact (always positive). Thus, we managed to design, develop and industrialize a canapé with a lower number of pieces than the original, lighter that offers a more efficient transport, an easy installation and achieves a better usability and interaction, reducing maintenance and production costs. In short, an optimized canapé that meets the needs of Ecus and the market.
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