The company Secom was born in 1989 with the goal of offering new values to the different links which conform the chain of the lighting market. The company is focused on the activities of design, manufacturing and marketing of different types of luminaires and light sources, being specialized in the development of products with LED technologies.
For Secom, the appearance of LED technology implied a great opportunity which they quickly took advantage of, taking over a new market niche in the technical lighting sector. The company was able to position itself in the marketplace, going beyond the replacement of conventional technology by a new one and applying an original concept for the further development of lighting equipment.
A thorough value proposition analysis would provide us with the keys to identify diverse active segments, such as architects, engineers, distributors, installers and end customers.
Out of the wide range of products which had been developed we chose the so called “Konak”, which stands out for being an industrial lighting equipment, hood type, based on LED technology, ideal for industrial spaces due to its great luminous efficacy.
As the project’s starting point, all the aspects which outlined the map of opportunities of the segment were analyzed, identifying a number of wishes in each of the agents which helped us set a starting briefing, further serving as a guide along the whole project.
The conceptual native design gave us freedom and a different approach which aimed for a differentiation in the market, not only in the aesthetic component, but in the functionality and the utilization of the performance of a technology in continuous evolution.
The briefing, along with a series of interviews, ethnographies and surveying of the agents of the product’s context helped us develop a wider perspective of the situation, solving each need in the current and future luminaires, according to trend.
The hoods have been utilized in industrial plants and other working environments which require high brightness. The problem is that the oldest plants had a high consumption and, by making extensive use of obsolete technologies, they could be prone to the emission of metal halide or mercury vapor.
The challenge here was to implement a very innovative technology by means of LED technology which, in that moment was in a very early stage of development. For that reason, another challenge was a constant monitoring of this technology so as to launch on the market a proposal which stood up to the existing supply.
Regarding the design, we relied on very stylized lines which recalled the product to be replaced. We injected a great deal of modernity and relied on equipment settings which optimized the residual costs, material waste, volumes for logistics, etc., to the maximum. We created areas for a finer heat dissipation, all of which without sacrificing a retro look which provided the product with a great deal of personality.
As usual, the working team value proposal always aimed for the finest way for the optimization of costs in time and material. In this case, to the role of expertise of Secom, its condition of manufactures during the phase of development was added. This way, the client contributed with its experience in the manufacturing of aluminum injection, a fact which led to a reduction in costs thanks to an optimal planning and development of molds.
Parallel to this, we had to carry out a close monitoring of the technology itself with which we would assemble the equipment, so that all the work would lead to a market proposal which could stand up to the existing supply.
The last point of the challenge was to ensure that this luminaire had great modularity and, thus, flexibility to be adapted to possible contexts where it could perform its function.